The Indian Ecommerce Scenario: Giants Vs Start-Ups

by junolookinsides 4:15 AM 0 comments

2015 was a very busy year for the Indian ecommerce industry. Many companies joined the bandwagon for a share in the ecommerce market. Many ecommerce companies were launched and many closed down also in the same period. Some of the newly launched ecommerce shopping portals in 2015 were Aditya Birla Group's venture above, the Mahindra Group's venture m2all and Confederation of All India Traders (CAIT) launched e-lala.

The current ecommerce scenario has become a rat race and is extremely competitive. Many people have this pre-conceived notion that only the giants survive while the start-ups fade. This is not the truth. Every giant today is where it is after sheer hard work and determination. They too were a start-up once upon a time. However, few ecommerce giants that have acquired the Indian market within a short timeframe are Flipkart, Amazon India, Snapdeal, ShopClues and eBay India. The right funding, infrastructure, marketing tools and idea has helped these giants flourish.

Though this sector has witnessed tremendous growth and is expected to grow even further, a lot of ecommerce companies in Indiaface tremendous pressure to ensure cash flows. Many start-ups have been forced to close down or change their business models if they want to survive.

However, though these ecommerce giants have achieved a firm spot in the online shopping scenario, there are few start-ups who have held their idea strong and firm and have not lost hope. These start-ups have stood against all odds and have had the courage to compete against these giants. One such example is Pepagora.

Pepagora.com is a B2B ecommerce portal/online marketplace that allows buyers, sellers and consumers from across the globe meet and gather information on various products and services. The portal is constantly working on its offerings and features in order to offer the customers a complete e-tail experience. Very soon, the portal will also launch an ecommerce feature which makes buying and selling a seamless experience and also bridges the gap between manufacturers and consumers. With the feature, the consumers can purchase directly from the manufacturers and vice-versa. Manufacturers need not have to go through third-party suppliers or wholesalers to let their products reach the consumers.

http://amzn.to/2k3Vij5

This kind of approach paves the way for more and more start-ups to emerge who want to sell their products through such a portal.

Thus, the Indian e-commerce industry is one that has great vitality. If you are a start-up and are looking at competing with ecommerce giants, make sure you have a unique and promising business model. Today, many top dogs in the industry are acquiring start-ups with innovative ideas and business models.

Indian consumers can expect to see newer and more exciting things in the ecommerce sphere in the coming years.